What Did AT&T Offer Last Black Friday?
In 2025 AT&T advertised free or low-cost flagships, including an iPhone 17 Pro at $0 a month, plus heavily discounted iPhone 17 and iPhone Air models, Galaxy S25 devices and Pixel options. These came with eligible trade-ins on unlimited plans. Bundles with watches and tablets were part of the mix.
The promotions ran from late November into early December. Coverage cited windows from about November 21 to 29, so exact timing varied by offer.
Top device deals generally needed a trade-in and 36-month bill credits on qualifying unlimited plans, and were available to new and, in many cases, existing customers.
How To Pick The Right AT&T Deal
Read an AT&T promotion as a long contract with a phone attached.
| Factor | Why it matters |
|---|---|
| Trade-in | Most strong offers needed one, so your old phone sets the deal |
| 36-month credits | Leaving early can leave a balance |
| Unlimited plan | The plan price can offset the phone discount |
| New or existing | Existing customers may see smaller offers |
Do the arithmetic across all 36 months before deciding.
When Do AT&T Deals Drop?
AT&T has not published 2026 Black Friday offers. Last year's deals began in the days before Thanksgiving weekend and ran into early December. This year Black Friday falls on Friday, November 27, 2026, with Thanksgiving on November 26 and Cyber Monday on November 30.
For side-by-side carrier comparisons, check our phone plan and internet deals page.
Frequently Asked Questions
Does AT&T require a trade-in for Black Friday deals?
Top device deals generally did in 2025, along with 36-month bill credits on qualifying unlimited plans.
Which phones did AT&T discount last Black Friday?
The iPhone 17 and 17 Pro, iPhone Air, Galaxy S25 series and Pixel options were among those reported.
Can existing AT&T customers use Black Friday offers?
In many cases yes, but eligibility varies by offer, so confirm on the AT&T deals page.