Brilliant Earth Black Friday Deals

What Did Brilliant Earth Offer Last Black Friday?

Last year Brilliant Earth ran no percentage discounts. It offered a tiered free-jewelry giveaway with any purchase instead. Spending $1,000 or more earned free half-carat lab diamond studs, and spending $3,000 or more added a half-carat necklace, valued at up to $700. A code was required: BLACKFRIDAY, with CYBERWEEK for the Cyber Monday extension.

The offer ran roughly November 15 to 29, 2025, or into early December for Cyber Week. Surprise gifts were also reported on orders under $1,000. No membership was required, and the brand offers free shipping and returns on all orders year-round.

That makes this a different kind of sale. Instead of a lower price tag, the benefit arrives as an extra item on top of the order, and its value depends on how much you would want the studs or necklace on their own. The up to $700 figure refers to the necklace.

How To Pick The Right Brilliant Earth Deal

A free gift is only as good as the threshold behind it. Check what you were going to spend anyway, and see whether crossing $1,000 or $3,000 changes the total in a way you are comfortable with. Do not add to a purchase just to reach a tier.

Compare the gift with a cash discount on a similar order. Half-carat lab diamond studs are a real piece of jewelry, but they are worth most to someone who wants them. If you would rather have a lower price on the main item, another jeweler's percentage sale may suit better.

Also consider the central purchase. An engagement ring or a wedding band is where a $3,000 threshold is most easily reached, and the necklace becomes a bonus for the person receiving it. Ordering for yourself, the studs at $1,000 are the simpler way to feel the offer.

• Tiers: $1,000 for studs, $3,000 for studs plus a necklace.
• Code: BLACKFRIDAY or CYBERWEEK.
• Returns: free shipping and returns apply all year, which lowers the risk of ordering.

When Do Brilliant Earth Deals Drop?

Brilliant Earth has not announced 2026 Black Friday details. Black Friday falls on Friday, November 27, 2026, the day after Thanksgiving on November 26, and Cyber Monday follows on Monday, November 30. Last year's offer started about two weeks before Black Friday, so an early start is possible, though it is not confirmed.

See other jewelry sales on our Black Friday jewelry deals page.

Cyber Week was the later part of the offer. Keep that in mind if your decision depends on a code, since CYBERWEEK replaced BLACKFRIDAY for the extension.