Soma Black Friday Deals

What Did Soma Offer Last Black Friday?

In the US, Soma's 2025 Black Friday and Cyber Monday promotion took 40 percent off the entire purchase, with exclusions possible on select styles. It started November 26, 2025 and ran through December 2, though some reports say early December. It was available in stores and online.

Doorbusters sat alongside it:

• Enbliss bras at $25, saving up to 55 percent.
• Pajama sets, robes and loungewear at $30, saving up to 60 to 70 percent.
• Bundled panty and bralette offers.

Conditions reported for the period included free shipping and returns on full-price bras, or on orders over $75 with sign-in in some promotions. Soma also offered 10 percent off through its app and a Soma Rewards+ points program. Deals were often applied to select or priced-as-marked items next to the percentage-off offer.

How To Pick The Right Soma Deal

With a store-wide percentage and fixed doorbuster prices running together, the order of comparison matters.

• Fixed prices first: a $25 bra or $30 pajama set may already beat the 40 percent math on a full-price item.
• Check exclusions: select styles can fall outside the percentage offer.
• Stacking: app and rewards perks may change the final total, so view the cart before paying.
• Shipping: free shipping on full-price bras is a separate condition from the sale itself.

When Do Soma Deals Drop?

Black Friday 2026 is Friday, November 27, with Thanksgiving on November 26 and Cyber Monday on November 30. Soma has not announced 2026 dates. Last year's event started the day before Thanksgiving, so a similar launch would be a reasonable guess, though not a confirmed one.

For comparison shopping, see the Black Friday lingerie and underwear deals page.