23andMe Black Friday Deals

What Did 23andMe Offer Last Black Friday?

In 2025, 23andMe offered up to 60% off its DNA testing kits at 23andme.com. Standout pricing included Advanced Ancestry plus Health at $99, which was 60% off, Basic Ancestry at $79, about 20% off, and Ultimate Health plus Advanced Ancestry at $399, about 20% off. The promotion ran through December 8, 2025, starting around Black Friday and extended.

The discounts applied to specific kits and packages rather than sitewide. Per-customer limits of two or three kits were occasionally noted, and some kits were also available through Amazon.

How To Pick The Right 23andMe Deal

The three kits cover different ground. Basic Ancestry covers where your family may come from. Advanced Ancestry plus Health adds health-related reports. Ultimate Health plus Advanced Ancestry is the fullest option and the most expensive.

Choose by what you want to learn, then check the price against the regular one, as the discount varied by kit.

• Quantity. Gift buyers should watch for per-customer limits.
• Where to buy. Direct on 23andme.com was the main source.

When Do 23andMe Deals Drop?

Black Friday 2026 lands on Friday, November 27, with Thanksgiving on Thursday, November 26 and Cyber Monday on Monday, November 30. 23andMe has not announced a 2026 sale. Last year's deal ran past Cyber Monday to December 8, so it may stretch into the second week of December if repeated.

More deals of this kind sit on our online course and subscription deals page.