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Black Friday Makeup Deals

Advent calendars and limited-edition kits take the top spots in this list, which makes comparing value an exercise in counting what is actually inside.

Today's Best Makeup Deals On Amazon

Prices as of Oct 28, 2026, 1:23 AM ET
Details

Product prices and availability are accurate as of the date and time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.

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What Counts As A Real Black Friday Makeup Deal?

Makeup sets are priced on a "value" claim, which is the total of the full-size prices for everything inside. The claim is generally accurate but not helpful, because it counts products you may not use. Look for how many items are full size versus sample size.

Single products have a simpler test. A Maybelline mascara or L'Oreal setting spray is a staple, and the real discount is the difference from the usual Amazon price. Check the size too, since travel and full-size versions share listings.

Right now 12 of the 12 items below are discounted, the deepest by 60%.

Which Makeup Should You Buy?

Pick the format before the brand.

FormatExamples hereSuits
Advent calendarsSephora Favorites 25 Days of Beauty, Sephora Collection 24 surprisesGifts and sampling many products
Gift sets and kitsMakeup Experts Kit, Holiday Must-Haves 11-pieceStarter collections
Beauty boxesJoyBright by Ulta Y2Cutie and Happy HuesTrying trends cheaply
StaplesMaybelline Lash Sensational, L'Oreal setting sprayReplacing a daily product
ToolsBrush sets, triangle spongesApplication

If you want variety, a Sephora calendar is the most fun. If you want daily wear, buy the staple you already use. Tools are inexpensive and rarely worth waiting on.

When Do Makeup Deals Drop?

Black Friday 2026 is Friday, November 27, and Cyber Monday is November 30. Amazon has not announced the dates of its 2026 sale. Its 2025 Black Friday Week ran from November 20 until December 1.

Beauty advent calendars are limited stock, and the best-priced ones can sell out before the main event. Early offers are live on Amazon now, some with a Limited time deal badge and a visible end date.

Amazon does not offer general price matching, so check Sephora and Ulta directly if you want to compare. Target's early sale runs November 5 to 7 and Walmart's main deals run November 23 to 29. Our grid shows live Amazon prices checked every day.

Frequently Asked Questions

Are Sephora products sold on Amazon?

Some Sephora Favorites sets are listed. Check the seller line.

What is an advent calendar?

A box with a numbered set of small gifts, usually one for each day in December.

Do makeup deals expire?

Limited-time offers do. The badge shows the end date.

How do I choose a shade?

Check the swatch and return policy before buying.

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