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Black Friday Toy Deals

LEGO sets lead most toy deal lists, which is exactly why the piece count and the age rating matter more than the box art.

Today's Best Toy Deals On Amazon

Prices as of Oct 28, 2026, 1:23 AM ET
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Product prices and availability are accurate as of the date and time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.

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What Counts As A Real Black Friday Toy Deal?

Toy discounts are measured per set, and the best test is price per piece. A set with 1,000 pieces at a given price is a better deal than one with 300 at nearly the same cost. LEGO lists the piece count on the box and the listing.

Licensed sets such as Star Wars and Harry Potter command higher prices, and retired sets rise in value. A set that is about to be discontinued is a different kind of deal from a current one.

Today 12 of the picks below are discounted, the biggest by 44%.

Which Toy Should You Buy?

Choose by the child, then by the franchise.

Pick typeExamples hereSuits
Creative bricksLEGO Classic Large Creative Brick BoxOpen-ended building for younger kids
Car modelsSpeed Champions Ferrari SF-24, Oracle Red Bull RB20, Technic SupraTeens and adults who like cars
Franchise setsHogwarts Castle, Star Wars Anzellan Starship, Moana 2 HeiheiFans of films
Display buildsLEGO Botanicals Rocking PlantsAdult builders, home decor
PlushJellycat Amuseables Peanut and Boiled EggGifts and collectors

For kids, match the age rating and attention span. For teens and adults, car sets and Botanicals are display pieces. Jellycat plush are gift items with a loyal following.

When Do Toy Deals Drop?

Black Friday 2026 is Friday, November 27, followed by Cyber Monday on November 30. Amazon has not announced 2026 dates, and last year's Black Friday Week ran November 20 to December 1.

Toy stock is time sensitive because of Christmas, and hot sets can sell out before the holiday weekend. Walmart's early deals run November 12 to 15, with main deals November 23 to 29, and Target's early sale is November 5 to 7.

Early Amazon offers are live now, many with a countdown. Amazon does not match competitor prices. We check the price daily and sort by discount.

Prime Big Deal Days already ran October 6 and 7, and early Black Friday offers have been live since late October. We list the discount against the listed price and sort by the biggest first.

Frequently Asked Questions

Are LEGO sets discounted on Amazon?

Some are. Check the current price on each card.

How do I compare LEGO sets?

Divide price by piece count.

Are Jellycat plush discounted?

Jellycat is a premium plush brand, so compare the live price against the list price on the card.

When should I buy toys?

Early, since popular sets sell out.

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